Microsoft has quietly abandoned its Xbox 20/20 announcement branding

Microsoft has ditched its Xbox 20/20 branding announced back in May, after only using it once.

The term was coined as part of Microsoft’s plan for a monthly Xbox Series X marketing “moment”, which began in May with a third-party games showcase. But, after that, Xbox 20/20 was never used again.

In June, Eurogamer reported on how Microsoft would miss its “moment” for the month, though the company had originally planned to reveal the still-under-wraps Xbox Series S.

July brought Microsoft’s first-party show, with the reveal of Halo Infinite gameplay and announcements of the next Forza, Fable, and Obsidian’s Avowed – though again there was no mention of Xbox 20/20. August, Eurogamer understands, is when Xbox Series S will finally be shown, but don’t expect it to be branded Xbox 20/20 either.

As spotted by ResetEra, Microsoft has now quietly updated its old May blog post which announced Xbox 20/20 to say the name would no longer be used.

Xbox Games Showcase Reaction and Analysis – Xbox Series X Gameplay Reveal Watch on YouTube

Here’s Microsoft’s update in full:

“Xbox has a massive year ahead of us, as outlined below. After reassessing our programming for the rest of the year, we’ve decided to stop using the ‘Xbox 20/20’ phrasing as it implied that we would be releasing information in one way only, through a dedicated monthly show. We’ve got so much more to share with news about Xbox Series X, new games like Halo: Infinite, and cloud gaming via Xbox Game Pass. We’re going to share that news in a variety of ways. It may sometimes be a dedicated show, YouTube videos, partnering with others, or sharing the latest via Xbox Wire. We want to stay flexible with how we connect with you.”